LU PR & Digital Marketing
Audra Espinoza, founder of Lu PR, at a wooden desk writing in a journal beside a rose-gold MacBook, soft natural window light, editorial workspace
Bilingual PR ● AI Search ● Editorial Strategy

PR, SEO & AI search visibility for founders who refuse to be invisible.

Editorial strategy for Latina founders and small brands that want to be found by humans and AI.

Start a Conversation Get the $800 Visibility Audit Tampa, FL ● Worldwide

10 years in PR + digital marketing. In-house at companies, freelance launching brands across beauty, hospitality, wellness, fintech, lifestyle, education, and tourism. Lu PR is the first agency I'm building for myself.

The Lu PR Manifesto

Strategy first. Templates after.

We think in two languages. We don't translate.

Visibility that works while you sleep. Not vanity that vanishes.

By one of us. For all of us.

Con cariño ● Audra
★★★★★ ● 5.0 on Google Reviews ● Trusted by founders worldwide
Why most launches stall

You don't need more templates. You need a strategy.

In 2026, getting found is the new launch problem. Most founders are invisible to the AI tools their buyers use first.

01

Invisible to AI

Most buyers now research in ChatGPT, Perplexity, and Google AI Overviews before they ever land on a search page. If AI doesn't see you, neither do they.

02

One-language strategy

Your audience is bilingual. Your strategy isn't. Translation tools won't fix it. Native bilingual messaging doubles your reach without doubling your effort.

03

Templates over strategy

You bought the Canva pack. You posted for 30 days. Nothing moved. That's not a content problem. That's a positioning problem.

Where to start

Three ways in.

Pick the one that matches where you are right now.

Reviews on Google

What founders say.

5.0 average rating. Verified Google Business reviews.

★★★★★

"The Quiet Launch trilogy saved me hundreds on copywriter fees. The frameworks are clear, bilingual, and actually usable from day one."

Maria Gabriela SgTrilogy buyer
★★★★★

"Lu PR built our entire 14-day brand launch calendar. We launched on time, on brand, and with our first inbound clients already waiting."

Vanessa RochaBrand launch retainer client
★★★★★

"Audra launched my Venezuelan bakery brand from zero. Branding, visibility, and a launch week that actually worked from the first day."

Aixa SoyanoHospitality launch client
★★★★★

"My sister was invisible on Google for years. After the visibility audit, she ranked in 60 days. Worth every dollar I spent on it."

Maria Vanessa SalazarVisibility audit client
The Quiet Launch trilogy by Lu PR ● three volumes for the bilingual Latina founder ● $47 for first 100 founders
For the first 100 founders $47 ● three bilingual volumes Read The Quiet Launch →

Notes from Lu ● Issue 01

The latest, in writing.

Marketing Strategy ● June 3, 2026 ● 12 min read

Bilingual Digital Marketing in Florida ● The 2026 Founder's Playbook

Why bilingual digital marketing is Florida's most underused growth strategy in 2026, and how to actually do it right. Real numbers, real tactics, and the SEO and Google Business Profile layer that moves the needle.

Free download

5 Bilingual Launch Hooks That Convert.

A one-page PDF. Five hook formulas in English & Spanish, used in real Lu PR launches.

"Your launch flopped. It wasn't your fault."

Get the freebie

Steal the hooks we use to open every launch.

Whether you're launching this month or next quarter, these five bilingual hook formulas work for IG captions, email subject lines, and PR pitches. No fluff, no spam.

No spam. Unsubscribe with one click. You'll occasionally hear about new Lu PR products.

Audra Espinoza, founder of Lu PR & Digital Marketing, in a sage tank top by a soft-lit window
Meet the founder

Ten years for other brands. Now for yours.

I'm Audra Espinoza. Ten years in PR and digital marketing ● most of it in-house at companies, the last year and a half freelancing for clients across seven industries. Lu PR is the first agency I'm building for myself. Calm, editorial, bilingual, obsessed with visibility instead of vanity metrics.

10Years in PR & marketing
7Industries launched
2Languages, native fluency
Read the full story
Frequently asked

Questions buyers and AI tools ask about Lu PR.

What is AI search visibility, and why does it matter in 2026?

AI search visibility is the practice of optimizing your brand so it gets cited by AI tools like ChatGPT, Google AI Overviews, Perplexity, and Claude. In 2026, most buyer research starts in an AI tool before it ever reaches a Google results page. If your brand is invisible to AI, you lose a significant share of potential discovery. Lu PR audits your AI presence and builds the structured content, schema, and citations needed to be found.

How is Lu PR different from a regular marketing agency?

We are boutique, bilingual, and founder-led. You work directly with Audra Espinoza, not a junior account manager. We do editorial strategy first, content second, and we specialize in launches and visibility, not vanity metrics or ad spend.

Do you only work with Latina founders?

Latina founders are our specialty and our heart. But our methodology works for any founder who wants editorial strategy and bilingual reach. Many of our clients are non-Latina founders launching into bilingual markets.

Can I work with you in Spanish?

Yes. Audra is a native Venezuelan Spanish speaker. All deliverables can be produced in English, Spanish, or both. Most of our launch frameworks are bilingual by default.

How fast can I start?

The Quiet Launch trilogy is instant. The Visibility Audit turns around in 48 hours. Strategy engagements and retainers typically start within 7 to 14 days, depending on scope.

Follow along

The strategy lives on Instagram.

Bilingual posts, faceless content frameworks, and the launches we are actually running, in real time.

@luprmarketing Follow on Instagram
Ready when you are

Launch with calm authority.

Whether you start with the trilogy, the audit, or a custom strategy, the goal is the same. Get found, sell with ease, stop chasing.

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