I'm Audra Espinoza. Ten years in PR and digital marketing ● most of it in-house at companies, the last year and a half freelancing for clients across seven industries. Lu PR is the first time I'm building this for myself. Calm, editorial, bilingual, and obsessed with visibility instead of vanity metrics.
I grew up in Venezuela, watching my mom run a business from a notebook. She had no marketing team, no PR agency, no digital playbook. She had a home phone, a list of names, and a relentlessness I still try to copy.
I moved to the United States and spent the next decade in PR and digital marketing. Most of those years were in-house at companies ● writing the press releases, building the launch decks, sitting in the kickoff calls, watching strategy get buried under content calendars nobody applied. The bilingual angle was the first thing cut from the budget. Every time.
The last year and a half I went freelance and started launching brands directly for clients across beauty, hospitality, wellness, fintech, lifestyle, education, and tourism. Different industries, same pattern: the strategy was good, the execution stayed mediocre, and the founders I admired most were almost always invisible to the AI search engines their buyers were about to use first.
Lu PR is the first thing I'm building entirely for myself. Boutique. Founder-led. Bilingual by default. Editorial first, content second. Obsessed with visibility, especially the kind that humans and AI both see.
The brands I admire most are usually the ones nobody is finding. Lu PR exists to fix that.
Bilingual on-camera creator. I produce English and Spanish UGC for brands that want real voice, culture, and strategic storytelling.
"Strategy is what your competitor can't copy in a weekend."
I'm based in Tampa, but most of my clients are not. Most are in the United States. The rest are in Mexico, Colombia, Venezuela, Spain, and a growing number in Argentina. Everything is remote, except the occasional in-person workshop when a client wants the full intensive.
Beauty. Hospitality. Wellness. Fintech. Lifestyle. Education. Tourism. The methodology is the same across categories: editorial positioning, bilingual messaging, AI search optimization, and a launch plan you can actually execute.
Spanish is the second most-spoken language in the United States. Latino buying power crossed $3.4 trillion in 2025. AI search engines now reward native multilingual content. If you are launching in only one language in 2026, you are choosing to be invisible to half of your potential market.
Bilingual posts, faceless content frameworks, and the launches we are running in real time.
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